School of Theology
My Role
Idea Development
Information Architecture Planning
Conceptualisation
Creative Development
Keywords
Web Design
UX Research
User Journey
This project involved a full revamp of the old CHC School of Theology (SOT) website. The redesign focused on improving the user journey for prospective students, crafting clear call-to-action pathways, and presenting information in a structured, compelling way.
Year
2025
The main goal of the website is to drives meaningful engagement and improves the number of sign-ups to the school courses. Looking through other theological schools and educational institutions to understand the best practices in digital lead generation.
With that in mind, I have to make sure that the content flow is streamlined to support lead generation objectives. The content need to be focusing on guiding users through key actions such as exploring programs, testimonials, and registration details.
The redesign not only enhanced the frontend experience but also placed strong emphasis on creating a seamless backend system—allowing the SOT team to easily update and manage content without requiring technical assistance.